Launched and managed 10+ digital-first fashion collections and retail rollouts, overseeing the full lifecycle from user research to retirement, scaling brand growth to 100,000+ organic followers and creating two new revenue streams (B2C & B2B).

Negotiated multi-region supplier, retail, and manufacturing contracts, optimizing cost, quality, and compliance while ensuring smooth distribution across online and offline channels.

Led cross-functional teams across retail operations, production, sales, marketing, and partnerships, aligning creative direction with business strategy and ensuring consistent brand execution in stores and digital touchpoints across the Nigerian market.

Spearheaded influencer, retail activation, and cultural campaigns that deepened brand relevance, increased in-store engagement, and expanded cross-market reach.

Introduced workflows and dashboards across retail and digital teams, cutting concept-to-launch timelines by 30% and boosting repeat purchase rate by 18%.

Directed product and creative strategy for music and content projects, managing the full lifecycle from concept development to release, including brand positioning, asset creation, and distribution planning.

Coordinated cross-border projects with teams in Nigeria, South Africa, and the UK, ensuring smooth logistics, rights management, and compliance across multiple markets.

Managed promotional campaigns and tours for major releases such as “Is She Louisa” ft. Nasty C and “Insane” by Mayorkun — both achieving multi-million global streams.

Built and supported Patricia Music’s talent pipeline, driving growth in artist development, creative output, and long-term brand visibility.

Led digital marketing and influencer campaigns, leveraging data-driven retargeting to increase monthly active listeners by 41%.

Designed and executed influencer and marketing strategies that increased campaign visibility and engagement across digital platforms.

Directed the high-profile “Own Your Narrative” campaign for Big Brother Naija Season 6, ensuring cohesive brand storytelling and delivery across multiple channels.

Built and managed a scalable creative network of videographers, stylists, and photographers, streamlining production workflows and enabling consistent, high-quality campaign execution.

Designed and executed integrated digital campaigns across Meta, Google Ads, and other platforms, generating 50+ high-value customer conversions in under 10 months.

Optimized funnels and audience targeting to reduce cost-per-lead by 35% while improving overall ROI.

Managed the company’s social media presence and content strategy, boosting brand visibility and audience engagement.

Delivered executive dashboards that translated marketing performance into insights for procurement and sales planning.

Supported the deployment of Microsoft Office tools across 36 Lagos State model colleges as part of an EdTech partnership with the state government.

Delivered on-site technical support and installations, while helping train 60+ teachers on effective use of digital tools in the classroom.

Developed outreach and awareness materials that drove a 24% increase in program participation and adoption.