• Launched and managed over 10 digital-first fashion collections, overseeing the full product life-cycle from user research to
retirement, this work supported the brand growth to 100,00+ organic followers and the development of two key revenue
streams (B2C AND B2B)
• Negotiated supplier and manufacturing contracts across multiple regions, balancing cost, quality, and import/export
compliance
• Led cross-functional teams across production, sales, marketing and partnerships, aligning creative direction with business
strategy and execution across the Nigerian market
• Delivered high-impact influencer campaigns that strengthened cultural relevance and expanded cross-market t reach
• Introduced sprint-based workflow and KPI dashboards, reducing concept-to-launch time by 30% and increasing repeat
purchase rate by 18%

• Led product and creative direction at Patricia Music, overseeing music and content projects through the full life-cycle, from
concept to final release stages, brand strategy for music and content projects, managing timelines, creative assets and release
coordination
• Coordinated cross-border creative projects with teams in Nigeria, South Africa and the UK, and managed risk/compliance for
logistics and rights management
• Successfully managed promotional tours for major releases like “Is She Louisa” ft Nasty C and “insane” Mayorkun, both
achieving multi-million global streams
• Recruited and supported Patricia's music growth in talent development and creative output
• Led digital marketing and influencer campaign, which increased monthly active listeners by 41% through data-segmented retargeting

 • Led influencer outreach and marketing strategy, enhancing campaign visibility and engagement
• Directed the “Own Your Narrative” campaign for Big Brother Naija 6, ensuring on-brand delivery across channels
• Built a network of creatives (Videographers, stylists, photographers) to enable scalable and high-quality content production

• Designed Meta Ads Funnels, driving 50+ high-value customer conversions in under 10 months, while reducing cost per head
by 35%
• Produced executive dashboards aligning marketing insights with quarterly procurement decisions

• Designed Meta Ads Funnels, driving 50+ high-value customer conversions in under 10 months, while reducing cost per head
by 35%
• Produced executive dashboards aligning marketing insights with quarterly procurement decisions