Overview
With Platnova — a fintech brand rewriting how money moves — I saw an opportunity to design more than uniforms. I approached their merch as a cultural interface: the point where finance, identity, and lifestyle intersect.
The brief wasn’t “make T-shirts.” It was: how do you make fintech wearable?
For Influencers: I built collections that blurred the line between streetwear and brand statement — pieces that lived on Instagram as easily as in Lagos traffic.
For Executives & Staff: I redefined “corporate wear” into something aspirational, where a board meeting fit could carry the same energy as a front-row seat at fashion week.
For the Culture: Everyday items — tees, hoodies, event drops — that weren’t giveaways, but badges of belonging.
The work wasn’t about fabric, it was about signaling. Platnova became a brand you don’t just bank with — it’s a brand you wear, align with, and rep in the everyday.
Merch became architecture: a system of objects that told the world Platnova isn’t only in fintech — it’s in culture.
