OVERVIEW
When Rooomxix, a fast-growing streetwear and fashion retail company, reached out to me, they weren’t simply looking for another campaign. They wanted a voice, a cultural presence, and a way to connect their brand with an audience that lives and breathes style.
I stepped in to provide that bridge. My role centered on bringing together the right creative ecosystem — from videographers, photographers, stylists, and models to fashion collaborators, influencers, and social media managers. By curating and managing this network, I enabled Rooomxix to produce content and campaigns that were not only consistent with the brand’s ethos but also scalable and of high quality.
One of the most notable outcomes of this work was during the “Own Your Narrative” campaign for Big Brother Naija Season 6, where Rooomxix showed up as a brand that resonated far beyond the fashion racks. The campaign demonstrated how streetwear could be a statement of identity and culture, and my role ensured the creative execution was seamless and impactful.
Beyond a single campaign, I helped establish a sustainable creative infrastructure that continues to support Rooomxix’s storytelling, visibility, and position as a lifestyle brand in Nigeria’s fashion scene.