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Prince Harrison Eze

Creative Director

Prince Harrison Eze

Creative Director

Fitbit Product Case Study & Roadmap

  • Project Role: Creative/Product Direction · Product Strategy
  • Case Study: Product Development Labs

A structured collection of exercises that allowed me to explore different stages of product development — from building business cases to drafting product requirements and performing financial analysis. Each lab provided practical insights into product thinking and strengthened my ability to connect user needs with business goals.

Process / Roadmap Highlights:

  • Defined business case for product feasibility

  • Drafted product requirements document (PRD)

  • Conducted financial analysis for sustainability

  • Designed a roadmap outlining short-term and long-term product growth

Outcome:
Through this hands-on case study, I deepened my approach to product thinking — balancing creativity with structured decision-making. The framework continues to inform my work across other projects.