Project Overview
As part of my IBM AI Product Manager certification, I worked on the Fitbit Charge 6, a mid-range health-focused wearable. The challenge was clear: while the wearable tech market is expanding rapidly, there was a gap in the mid-range segment for devices that combined advanced health features, smart integrations, and affordability.
My Role & Contributions
I owned the end-to-end product management lifecycle for this project, producing key deliverables to validate the opportunity and shape the product vision:
Roadmap Development – Defined a phased rollout strategy, balancing advanced health features with affordability.
Market Requirements Document (MRD) – Outlined target user needs, competitive positioning, and must-have features.
Preliminary Business Case – Evaluated market potential, revenue opportunities, and ROI to justify investment.
Product Concept Document – Articulated the value proposition, feature set, and differentiation strategy.
SWOT Analysis – Identified Fitbit’s strengths (Google ecosystem, brand trust), weaknesses, opportunities, and threats.
Initial Project Charter – Established scope, objectives, and success metrics to align stakeholders.
Strategic Insight
- Fitbit Charge 6 was positioned to dominate the mid-range fitness tracker market by:
- Offering premium health tracking (ECG, heart rate, sleep analysis).
- Integrating Google services for seamless user experience.
- Targeting the 25–54 demographic, a large, value-driven consumer segment.
Outcome
- This project demonstrated my ability to:
- Translate market gaps into actionable product opportunities.
- Build structured documentation that informs business and technical decisions.
- Apply AI Product Management frameworks (roadmapping, MRD, business case analysis) in a real-world scenario.